RevOps and GTM consulting pricing for B2B SaaS
Last updated: · Reviewed by Noah Charak, Managing Director
Checkpoint GTM is a Berlin-based RevOps and GTM consultancy and HubSpot Platinum Partner for Seed to Series B B2B SaaS companies. Fixed-scope projects cost €15K–€90K and ongoing retainers cost €6K–€25K per month, in EUR. A standard HubSpot Sales + Marketing Hub implementation runs €15K–€50K over 6–10 weeks. Two entry products sit below that: the GTM Kickstarter, a four-week founder sprint at €2,000 fixed, and the four-week GEO Sprint at €4,950 fixed. We don't hand over a deck: we build the system in your CRM with your team, and we scope every engagement before quoting.
- €15K–€90Kfixed-scope projects
- €6K–€25Kretainers per month
- €2,000smallest way to start
What does each Checkpoint GTM offer cost?
| Offer | Price | Format | Duration | Best for |
|---|---|---|---|---|
| GTM Kickstarter | €2,000 fixed | Coaching sprint: one meeting a week, about 10 hours in total, half of it async drafting and review | 4 weeks | Founders who still run every sales conversation themselves and want to win customers 10 to 40 |
| Ongoing coaching (after the Kickstarter) | €1,560 per month for 8 hours (€195 per hour instead of our €245 list rate) | Optional, same weekly rhythm, half the hours async | Month to month, cancel with 30 days' notice | Founders who want to keep the cadence once the sprint ends |
| GEO Sprint | €4,950 fixed | A multi-run AI visibility baseline across the major answer engines, on-site fixes (answer-first pages, schema, consistent facts), entity cleanup and measurement setup | 4 weeks | B2B brands that want to be cited and recommended by ChatGPT, Gemini and Google AI |
| GEO retainer | €3,500 per month | The ongoing GEO program after the sprint: content and off-site work | Month to month, no minimum term | Teams that want their share of model in AI answers worked on continuously and reported every month |
| HubSpot implementation | €15K–€50K for a standard Sales + Marketing Hub implementation; Enterprise tier can exceed €100K | Project: Discovery, Design, Build, Launch, Optimise, with a 30-day optimisation window after go-live | 6–10 weeks standard; 12–16 weeks for complex migrations with multiple integrations | Teams setting up, rebuilding or migrating to HubSpot |
| CRM migration to HubSpot | From €15K | Fixed-scope project: data, pipelines, automation and integrations moved and rebuilt | 6–10 weeks; 12–16 weeks with several integrations | Teams moving from Salesforce, Pipedrive, Attio or Close |
| AI Readiness Assessment | From €15K | Diagnostic of where AI fits your revenue motion | 2 weeks | Revenue teams deciding where AI should and should not run in their GTM |
| AI roadmap, governance and implementation | €35K–€90K | Fixed-scope project: strategy, governance and the builds that follow | 4–12 weeks | Teams ready to move AI from pilots into production workflows |
| Fixed-scope projects (GTM strategy, RevOps builds) | €15K–€90K | Project with an agreed scope, built in your CRM and stack | A focused GTM build is typically 6–12 weeks | Seed to Series B companies whose founder-led sales has stopped scaling, or that are launching a new market or product |
| Retainers, including fractional RevOps | €6K–€25K per month | Embedded senior operators; fractional RevOps runs from 10 hours a month up to 30 hours a week | Ongoing | Teams that need a senior RevOps operator without the cost of a full-time hire |
All prices in EUR, excl. VAT. Most engagements kick off within two weeks of signing.
What changes the price?
Our ranges are wide because the same project name can mean very different work. These are the factors that move a quote up or down.
Scope and complexity
How many teams, processes and pipelines the system has to cover. A focused GTM build is typically 6–12 weeks.
Integrations
Every connected tool, from sales engagement and enrichment to custom APIs, adds design, build and testing. Complex migrations with multiple integrations can take 12–16 weeks instead of 6–10.
Data migration
The volume and state of the data you bring with you. Moving clean records is quick; triaging years of fields, workflows and duplicates is not.
Team size
How many users need configuration, permissions and training before go-live.
Stage and HubSpot tier
Seed-stage companies usually need a lean implementation; later stages add reporting, governance and handoffs. HubSpot Enterprise tier implementations can exceed €100K.
Project or retainer
A fixed-scope project ends after launch and its optimisation window. A retainer buys ongoing hours from embedded operators, from part-time support to a fractional Head of RevOps.
Pricing questions, answered
How much does RevOps consulting cost for a Series A or Series B company?
With Checkpoint GTM, fixed-scope RevOps and GTM projects cost €15K–€90K and ongoing retainers cost €6K–€25K per month. A standard HubSpot Sales + Marketing Hub implementation is €15K–€50K over 6–10 weeks. Where you land depends on scope, integrations, data migration, team size and stage.
Why do you publish ranges instead of fixed prices?
Because price moves with complexity, integrations, data migration and team size, so we scope every engagement before quoting. Productised offers have a published fixed price: the GTM Kickstarter is €2,000 and the GEO Sprint is €4,950.
What does a retainer include?
A retainer (€6K–€25K per month) embeds senior operators in your team. Our fractional RevOps engagements run from 10 hours a month up to 30 hours a week: attending standups, owning the roadmap and building the stack, without the cost of a full-time hire. After a HubSpot go-live, clients typically move to a retainer for ongoing support.
What is the smallest way to start?
Founders still selling every deal themselves can start with the GTM Kickstarter, a four-week sprint at €2,000 fixed. For AI search visibility, the GEO report is free after a 30-minute strategy call, and the four-week GEO Sprint is €4,950 fixed. For AI in your revenue motion, an AI Readiness Assessment starts at €15K for a 2-week diagnostic.
How much does GEO cost?
The GEO Sprint is €4,950 fixed for four weeks: a multi-run AI visibility baseline across the major answer engines, on-site fixes (answer-first pages, schema, consistent facts), entity cleanup and measurement setup. Then the GEO retainer runs the content and off-site work at €3,500 per month, month to month. The custom GEO report that comes first is free after a 30-minute strategy call.
How does a retainer compare to an in-house hire?
An in-house GTM hire costs €120K+ a year plus equity and takes 3–6 months to hire and ramp. A retainer runs €6K–€25K per month and we are typically embedded in about two weeks.
Are prices in EUR, and do they include VAT?
Yes, all prices on this page are in EUR, and all of them are excl. VAT.
How does scoping work?
Book a call and tell us where your revenue system breaks. Not sure yet what you need? We scope it with you before quoting. Most engagements kick off within two weeks of signing.
Read more before you budget
What drives the cost of a GEO program for B2B SaaS
The four drivers behind any GEO quote, and how to budget conservatively.
Read →Greenfield vs brownfield: the decision that scopes a CRM project
Three archetypes and three diagnostic questions that set the size of a migration.
Read →HubSpot implementation rubric: who owns what in the first month
The ownership model that stops an implementation collapsing on ambiguity in the first month.
Read →Why one person owning your CRM is a revenue risk
How to distribute RevOps ownership before a resignation makes it urgent.
Read →Case study: Series A revenue system build
From spreadsheets to a unified HubSpot revenue system for a Series A company.
Read →Case study: Series B RevOps transformation
How a Series B company rebuilt its operating model and its forecast.
Read →Get a quote for your scope
Tell us where your revenue system breaks. We scope the work with you before quoting, and most engagements start within two weeks.
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