Generative Engine Optimisation · For B2B brands

Does AI recommend your brand to buyers?

When buyers ask AI for a recommendation, your brand is often missing from the answer. Checkpoint builds the off-site authority that gets ChatGPT, Gemini, and Google AI to recommend you, proven with a live answer-engine audit. Book a strategy call and walk away with your custom GEO report, free.

30 minutes. Leave with a free GEO report.

Citation game and recommendation game · Adversarially fact-checked · Built for B2B.

Illustrative sample
AI answer

What are the best customer onboarding platforms?

  1. 1Northpath
  2. 2Cadence
  3. 3Brightlane
  4. 4Summit Labs
  5. 5Orbit
  6. ? Your brand
The wake-up

The shortlist is now made before Google.

Generative Engine Optimisation (GEO) is the practice of getting your brand cited and recommended by AI answer engines like ChatGPT, Gemini, and Google AI Overviews. It matters because buyers now open an AI assistant, ask what's best for their problem, and act on a three-to-five name answer. If you are not named, you are not considered, and you never see the lost sale in your analytics.

25%

Projected drop in traditional search volume by 2026 as buyers shift to AI assistants.

Gartner, 2024
50%

Forecast decline in brands' organic search traffic by 2028 as buyers embrace AI search.

Gartner, 2024
3-5

Brands a typical AI answer names before a buyer narrows the shortlist.

Checkpoint answer-engine probes
The live proof

We asked ChatGPT, Gemini, and Claude to recommend a brand. Here is what they said.

This is a real answer-engine probe, the same one in your free report. It is not a guess; it is what the models actually return today. Your report also covers Google AI Overviews and Perplexity.

Sample. Anonymised example, your report uses your real data.
ChatGPT Web search

Buyer prompt“What are the best customer onboarding platforms?”

Named? Not named
Named instead
  1. Northpath
  2. Cadence
  3. Brightlane
Sources the engine cited
reddit.com g2.com clutch.co
Gemini Grounding

Buyer prompt“What are the best customer onboarding platforms?”

Named? Not named
Named instead
  1. Cadence
  2. Summit Labs
  3. Northpath
Sources the engine cited
g2.com reddit.com linkedin.com
Claude Web search

Buyer prompt“What are the best customer onboarding platforms?”

Named? Not named
Named instead
  1. Brightlane
  2. Orbit
  3. Cadence
Sources the engine cited
reddit.com capterra.com news.ycombinator.com
Your share of the answer 0 of 5
Competitors You

You don't win this by editing your homepage. You win it by getting cited on the sources the engine actually pulls from, which is exactly what we build.

Run this for my brand
Why GEO is not SEO

GEO is two games. Most teams only play one.

Fast / controllable

The Citation Game

Get quoted.

On-site, fast, controllable: answer-first structure, extractable claims, schema, and freshness. This is the lever you can pull on your own website.

Worth doing. It is the smaller lever.

Slow / earned

The Recommendation Game

Get named.

Off-site, slow, dominant: Wikidata and entity data, reviews, Reddit and communities, listicles, digital PR, and third-party authority. The shortlist forms here.

This is where deals are won or lost, and you cannot do it from your own site.

Tips win the first game. Only a program wins the second. That is what we run.

The free GEO report

Your custom GEO report, yours to keep after the call.

A 30-minute strategy call, then we run our multi-agent audit on your domain and category. You leave with a report that shows exactly where you stand and what to do.

What's inside

  • Live ChatGPT, Gemini, and Google AI answer-engine probe: your real share of model versus competitors.
  • On-site AEO and crawler audit: can the AI bots even fetch you?
  • Off-site entity and citation gap analysis.
  • Your targeting universe: the prompts to win, by product or service line.
  • On-site, off-site, and measurement playbooks with copy-paste artifacts.
  • A 90-day prioritised roadmap.
  • Every load-bearing claim adversarially fact-checked. No folklore.

No obligation. The report is yours whether or not we work together.

Book your strategy call
How it works

From invisible to recommended, in three steps.

01

Strategy call (30 min)

We learn your category, buyers, and goals. No pitch deck.

02

Your free GEO report

We run the audit and probe, then walk you through the gap and the plan.

03

We execute

Checkpoint builds the program: entity, content, off-site authority, and measurement, and gets you named.

Execution services

What we build when you're ready to win the answer.

Entity Foundation

Make you a resolvable entity the models trust.

  • Wikidata and knowledge panel
  • Schema and sameAs, NAP consistency
  • Disambiguation from similar names

Citable Content Engine

Become the source the models quote.

  • Answer-first money pages: definition, comparison, cost, best-of
  • JSON-LD structured data
  • The structure models extract from

Off-Site Authority Flywheel

Get named where it counts.

  • Reviews on the platforms that matter
  • Reddit and community presence
  • Best-of listicle placement, digital PR, original data

Measurement & Monitoring

Prove it's working.

  • Prompt-panel runs on a cadence across model APIs
  • Crawl and referral analytics
  • Share-of-model scorecard
Measurement scorecard
Mention rate ↑
Citation SoV ↑
Sentiment ↑
Answer position ↑
Tracked weekly across model APIs

We don't hand you a deck. We run the program and report the share-of-model movement.

What does it cost?

The GEO Sprint is €4,950 fixed for four weeks: a multi-run AI visibility baseline across the major answer engines, on-site fixes (answer-first pages, schema, consistent facts), entity cleanup and measurement setup. Then the GEO retainer runs the content and off-site work at €3,500 per month, month to month. All prices excl. VAT. The GEO report comes first, free after the strategy call. See every Checkpoint GTM price on our pricing page.

Why not our SEO agency?

Because the naming game is won off-site, on entity graphs, review platforms, and communities, not in title tags. Different game, different operators.

Where does the GEO data go?

Into your brain, if you want it there. The share-of-model scorecard and prompt-panel results can live in an AI Brain: one knowledge layer, exposed over MCP, so every AI tool and agent your team uses knows how the answer engines see you.

Why Checkpoint

Operator-grade, not folklore.

We tell you what's proven and what's not, and we won't recommend a tactic we've seen refuted.

Method

Multi-agent research, every load-bearing claim adversarially fact-checked and evidence-graded.

Coverage

We optimise for the right index per engine: ChatGPT to Bing, Claude to Brave, Perplexity to its own, Google to Google.

Honesty

We separate proven from unproven, and we won't sell you a refuted tactic.

Evidence grades Empirical Platform-doc Practitioner Vendor
FAQ

Questions, answered.

Is this just SEO?
No. GEO targets AI answer engines and the off-site authority that drives recommendations, not blue-link rankings. The citation game overlaps with SEO; the recommendation game does not.
How long until it works?
Citation gains depend on when engines re-crawl and re-rank your pages, so no one can promise them on a fixed timeline. Being named in recommendations is a 60 to 90 day flywheel at minimum. We report leading indicators monthly from the start.
Can you guarantee we get named?
No one honest can guarantee a model's output. What we can do is work on your share of model and prove the movement with a tracked scorecard.
Do I have to buy execution to get the report?
No. The report is free after the call, and it is yours to keep whether or not we work together.
What do you need from me?
Your domain, your category, your buyers, and 30 minutes.
How much does GEO cost?
€4,950 fixed for a four-week GEO Sprint: a multi-run AI visibility baseline across the major answer engines, on-site fixes (answer-first pages, schema, consistent facts), entity cleanup and measurement setup. Then €3,500 per month, month to month, for the GEO retainer that runs the content and off-site work. Both excl. VAT. The custom GEO report that comes first is free after a 30-minute strategy call.

See exactly where you stand in AI answers, free.

Book the strategy call. Get the report. Decide from there.

No obligation. The report is yours to keep.

Pick a time that works

Grab a 30-minute strategy call directly on our calendar, no back-and-forth email.

30 minutes. Leave with a free GEO report.