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Checkpoint GTM is a Berlin-based RevOps and GTM consultancy for B2B SaaS companies, startups, and VC-backed teams. We embed into client teams to build the operating layer behind growth: strategy tied to implementation, every time. We are HubSpot Platinum Solutions Partners and Salesforce Advanced Administrator certified.
A coaching sprint for founders who still close every deal themselves. We pressure-test ICP, buyer personas, messaging and a first sales motion that wins customers 10 to 40. You run the plays; we bring the checklist and hands-on help between the weekly meetings.
Go-to-market strategy and execution for B2B SaaS companies: ICP definition, channel strategy, messaging frameworks, segmentation, and the operational scaffolding to actually run them.
Platinum-tier HubSpot Solutions Partner. Enterprise and complex implementations: CPQ, multi-hub deployments, custom objects, and Salesforce-to-HubSpot consolidations. Direct access to HubSpot sales and solutions engineering.
Portal setup, pipeline design, automation, integrations, and reporting. We make HubSpot the engine behind your GTM motion: Sales, Marketing, Service, and Operations Hub buildouts for B2B SaaS companies from Seed to Series B.
Salesforce, Pipedrive, Close, and Attio to HubSpot migrations. Zero-downtime cutovers, data integrity, workflow rebuild, and rep enablement on the new system.
Operating-model design, process automation, data architecture, forecasting, and tech-stack optimisation. The connective tissue between marketing, sales, and customer success, built as one operating system.
Attribution, lifecycle stages, lead scoring, and campaign infrastructure that connects marketing activity to pipeline and revenue, not vanity metrics.
AI strategy, governance, and embedded implementation for B2B GTM teams. From pilot purgatory to production infrastructure: done with your team, not handed over as a deck.
Tactical AI workflows: enrichment, routing, content generation, custom MCPs, agent stacks. We build production systems, not demos.
Cold outbound at scale: waterfall enrichment, rotated infrastructure, multi-channel orchestration, and measurable reply-to-meeting conversion.
A managed content platform built and run by Checkpoint GTM: weekly competitor intelligence feeds blog and SEO posts, LinkedIn content, reply drafts, sales battlecards and one-pagers. Written in per-author voice profiles, every claim checked against captured market data, and nothing ships until a person approves it.
Embedded operator engagements for the finance side of the operating layer: pipeline-to-forecast modelling, stale-pipeline diagnostics, invoice-to-cash automation, and AI agents for finance and revenue operations.
Standardised RevOps and GTM support across portfolio companies, from seed-stage GTM setup to Series B revenue operations. Consistent diligence, consistent build.
RevOps and go-to-market value creation for PE-backed portfolio companies: GTM due diligence, 100-day revenue plans, buy-and-build CRM consolidation after add-on acquisitions, board-ready KPIs (NRR, pipeline coverage, CAC payback, Rule of 40) and exit readiness. English and German; DACH, Europe and the US.
Getting your brand cited and recommended by AI answer engines like ChatGPT, Gemini and Google AI Overviews, for B2B companies. We build the off-site authority those engines draw on. Starts with a 30-minute strategy call and a free GEO report from our multi-agent audit of your domain and category.
We build and maintain your company's AI brain: a curated, always-fresh knowledge layer for marketing, competitors, brand, GTM and product that plugs into every AI tool your team uses, so prompts stop starting from zero.
40 free, MIT-licensed AI skills (SKILL.md files) for GTM and RevOps work: ICP definition, lead scoring, discovery prep and more. They run in any AI assistant; copy, install or download. Machine index: /skills/llms.txt.
Practitioner articles on RevOps, HubSpot, Salesforce, pipeline design and GTM, published twice a week. Machine index with every article's title, URL and summary: /insights/llms.txt.
3x inbound demo-to-opportunity conversion; €1.8M net-new pipeline in 90 days; forecast accuracy to 88%.
2.5 yrs multi-phase relationship; Pipedrive-to-Salesforce migration run as an operating-model reset; ongoing VP Sales sparring partnership with Thorsten Schaar.
3x pipeline visibility, 68% faster deal cycle.
4.2x revenue per rep, 92% forecast accuracy.
50K records, zero downtime, 40% cost reduction.
€2.1M pipeline in 90 days.
8 companies, 6 weeks to first dashboard, repeatable build.
Every engagement runs through the same five-phase delivery model:
HubSpot Platinum Partner Salesforce Advanced Admin
Selected clients: Staffbase, Duel, Rasa, Voize, Professional.me, re-green, LIQID Finance.
50+ years of combined RevOps experience. Full team: /team.html.
Leads Checkpoint GTM in Berlin. 15 years in Revenue Operations, 100+ B2B companies including Staffbase, Foodji, HeyJobs, Mondu, Pigment and Adjust. Salesforce and HubSpot certified.
Builds GTM engines for B2B SaaS: 3x demo-to-opportunity conversion and €1.8M pipeline for AppMagic, Pardot to HubSpot for TrustYou, fractional RevOps for Duel, Voize and Sibill.
Builds revenue infrastructure: former Head of RevOps at SellerX (30+ brands on one HubSpot), Salesforce to HubSpot migration for LIQID, revenue reporting rebuild at TrustYou, outbound engine for Palm.
Designs CRM systems that stay maintainable: CRM consolidation for Ariadne (Modell Aachen and orgavision), HubSpot work for re-green, trawa energy, Mercura and AppFollow. BPMN-documented, GDPR-certified.