# Checkpoint GTM

> Berlin-based RevOps and GTM consultancy for B2B SaaS companies. HubSpot Platinum Partner delivering strategy tied to implementation: embedded operators, not advisors.

> Disambiguation: Checkpoint GTM (legal name Checkpoint GTM GmbH) is a RevOps & go-to-market consultancy based in Berlin, Germany. It is a distinct company from Check Point Software Technologies, the cybersecurity firm.

## Canonical AI-readable index
- [AI view (machine-readable, single document)](https://checkpointgtm.com/ai/): The full Checkpoint GTM site condensed into one structured document: services, case studies, process, proof, and contact. Optimized for LLMs and dense human skim.
- [Insights article index (machine-generated)](https://checkpointgtm.com/insights/llms.txt): Every published Checkpoint GTM insights article: title, canonical URL, and summary. Regenerated by the content engine on each publish; this curated document stays the company-level entry point.
- [GTM & RevOps Skills Library](https://checkpointgtm.com/skills/): Free, MIT-licensed AI skills (SKILL.md files) for go-to-market and RevOps work that run in any AI assistant. Machine index with raw markdown links: https://checkpointgtm.com/skills/llms.txt

## Company
Checkpoint GTM partners with B2B SaaS companies (Seed to Series B) across Europe and North America to build the operating layer behind growth. We're HubSpot Platinum Partners and Salesforce Advanced Administrator certified, based in Berlin with multilingual delivery (English, German, Italian, French, Spanish, Japanese).

## Services

### GTM Kickstarter
- [Overview](https://checkpointgtm.com/services/gtm-kickstarter.html): A 4-week GTM coaching sprint for founders still selling: ICP, buyer personas, messaging and a first sales motion that wins customers 10 to 40. €2,000 fixed.

### HubSpot Implementation
- [Overview](https://checkpointgtm.com/services/hubspot-implementation.html): Full HubSpot portal buildouts, optimization, and Sales/Marketing/Service/Operations Hub implementations for B2B SaaS companies from Seed to Series B.
- [HubSpot services by situation](https://checkpointgtm.com/services/hubspot.html): Which HubSpot service fits which starting point: implementation (6–10 weeks standard, 12–16 complex multi-hub), CRM migration (from €15K), Platinum enterprise builds, portal audit plus optimization retainer (€6K–€25K/month), and AI in HubSpot. FAQ and proof included.

### Revenue Operations Consulting
- [Overview](https://checkpointgtm.com/services/revenue-operations.html): Operating model design, process automation, data architecture. RevOps that connects marketing, sales, and customer success into one operating system.

### Fractional & Embedded RevOps
- [Overview](https://checkpointgtm.com/services/fractional-revops.html): A senior RevOps operator embedded in your team, from 10 hours a month up to 30 hours a week, on a €6K–€25K/month retainer (excl. VAT). Embedded, not advisory: we build in your CRM and hand over cleanly when you hire.

### Analytics, Reporting & Forecasting
- [Overview](https://checkpointgtm.com/services/analytics-reporting-forecasting.html): Stage definitions, a reconciled forecast model, dashboards and attribution built in your CRM, for B2B SaaS teams whose finance, sales and board forecasts disagree.

### GTM Strategy
- [Overview](https://checkpointgtm.com/services/gtm-strategy.html): Go-to-market strategy and execution for B2B SaaS: ICP definition, channel strategy, messaging frameworks, and operational execution.

### CRM Migration
- [Overview](https://checkpointgtm.com/services/crm-migration.html): Salesforce, Pipedrive, and Attio to HubSpot migrations. Zero downtime, data integrity, workflow rebuild.

- [Attio to HubSpot migration](https://checkpointgtm.com/services/attio-to-hubspot-migration.html): What moves from Attio to HubSpot (records, list-entry data, deals), what needs a decision, risks, timeline and the fixed-scope price (from €15K).
- [Pipedrive to HubSpot migration](https://checkpointgtm.com/services/pipedrive-to-hubspot-migration.html): Mapping Pipedrive organizations, deals (won/lost status vs HubSpot stages), leads and activities to HubSpot.
- [Salesforce to HubSpot migration](https://checkpointgtm.com/services/salesforce-to-hubspot-migration.html): Field triage, formula and roll-up fields, record types and cases; about eight weeks for a single org.
- [Close to HubSpot migration](https://checkpointgtm.com/services/close-to-hubspot-migration.html): A Close lead is a company: how leads, contacts, opportunities and calls map to HubSpot. Proof: AppMagic.

### Marketing Operations
- [Overview](https://checkpointgtm.com/services/marketing-operations.html): Attribution, lifecycle stages, lead scoring, and campaign infrastructure that connects to pipeline.

### AI Consulting for GTM
- [Overview](https://checkpointgtm.com/services/ai-gtm-consulting.html): AI strategy, governance, and embedded implementation for B2B SaaS GTM teams. From pilot purgatory to production infrastructure.

### AI & Automation
- [Overview](https://checkpointgtm.com/services/ai-automation.html): Tactical AI workflows: enrichment, routing, content generation, custom MCPs. We build production systems, not demos.

### Programmatic Outbound
- [Overview](https://checkpointgtm.com/services/programmatic-outbound.html): Cold outbound at scale: waterfall enrichment, rotated infrastructure, multi-channel orchestration, measurable reply rates.

### VC Portfolio Support
- [Overview](https://checkpointgtm.com/services/vc-portfolio-support.html): Standardized RevOps and GTM support across portfolio companies, from seed-stage setup to Series B revenue operations.

### Private Equity RevOps & GTM
- [Overview](https://checkpointgtm.com/services/private-equity-revops.html): RevOps and go-to-market value creation for PE-backed portfolio companies: GTM due diligence, 100-day revenue plans, buy-and-build CRM consolidation after add-on acquisitions, board-ready KPIs (NRR, pipeline coverage, CAC payback, Rule of 40) and exit readiness. English and German, DACH, Europe and the US.

### AI Comms Platform
- [Overview](https://checkpointgtm.com/services/comms-platform.html): A managed content platform: weekly competitor intelligence feeds blog, LinkedIn and sales content written in your voice, every claim checked, and a person approves every piece before it ships.

### AI Finance & Forecasting Ops
- [Overview](https://checkpointgtm.com/services/ai-finance-ops.html): Embedded pipeline-to-forecast modeling, invoice-to-cash automation, and AI agents for finance and revenue operations.

### GEO (Generative Engine Optimization)
- [Overview](https://checkpointgtm.com/geo.html): Off-site authority that gets ChatGPT, Gemini and Google AI to cite and recommend your B2B brand. Starts with a strategy call and a free GEO report. GEO Sprint €4,950 fixed (4 weeks: multi-engine AI visibility baseline, on-site fixes, entity cleanup, measurement setup), then a €3,500/month retainer, month to month, excl. VAT.

### GTM Brain (Brain as a Service)
- [Overview](https://checkpointgtm.com/gtmbrain.html): A curated, always-fresh company knowledge layer for marketing, competitors, brand, GTM and product that plugs into every AI tool your team uses.

## Proof

### Case Studies
- [AppMagic: Close to HubSpot migration + RevOps rebuild](https://checkpointgtm.com/case-studies/appmagic-crm-migration.html): 3x inbound demo-to-opportunity conversion, €1.8M net-new pipeline in 90 days, forecast accuracy to 88%
- [Series A revenue system build](https://checkpointgtm.com/case-studies/series-a-revops.html): 3x pipeline visibility, 68% faster deal cycle
- [Series B RevOps transformation](https://checkpointgtm.com/case-studies/series-b-transformation.html): 4.2x revenue per rep, 92% forecast accuracy
- [Salesforce to HubSpot migration](https://checkpointgtm.com/case-studies/crm-migration.html): 50K records, zero downtime, 40% cost reduction
- [EU to US market entry](https://checkpointgtm.com/case-studies/gtm-market-entry.html): €2.1M pipeline in 90 days
- [VC portfolio GTM infrastructure](https://checkpointgtm.com/case-studies/vc-portfolio.html): 8 companies, 6 weeks to first dashboard

### Metrics
- 80+ GTM implementations shipped
- 100+ B2B SaaS companies scaled
- 12+ countries served
- 6 languages delivered (English, German, Italian, French, Spanish, Japanese)
- HubSpot Platinum Partner
- Salesforce Advanced Administrator certified

## Pricing & Guides
- [Pricing](https://checkpointgtm.com/pricing.html): Every offer with its price: projects €15K–€90K, retainers €6K–€25K/month, GTM Kickstarter €2,000, GEO Sprint €4,950, GEO retainer €3,500/month, HubSpot implementation €15K–€50K, CRM migration to HubSpot from €15K. All prices excl. VAT.
- [GEO vs AEO vs SEO](https://checkpointgtm.com/guides/geo-vs-aeo-vs-seo.html): Definitions hub for generative engine optimization, answer engine optimization, SEO, share of model and the citation vs recommendation game.
- [How to choose a RevOps partner](https://checkpointgtm.com/guides/how-to-choose-a-revops-partner.html): Vendor-neutral scorecard for choosing a RevOps or HubSpot partner, with questions to ask before signing.
- [GEO tool vs agency vs in-house](https://checkpointgtm.com/guides/geo-tool-vs-agency-vs-in-house.html): How to decide between an AI visibility tool, a GEO agency and an in-house team, with typical costs.

## Company Pages
- [About](https://checkpointgtm.com/about.html): The operators behind Checkpoint GTM
- [Team](https://checkpointgtm.com/team.html): Meet the team
- [Noah Charak](https://checkpointgtm.com/team/noah-charak.html): Managing Director. 15 years of RevOps leadership, 100+ B2B companies incl. Staffbase, Foodji, HeyJobs, Mondu, Pigment, Adjust, Camunda, Rasa
- [Carolina Decastri](https://checkpointgtm.com/team/carolina-decastri.html): GTM and RevOps. AppMagic (3x demo-to-opportunity, €1.8M pipeline), TrustYou, Duel, Voize, Sibill, AppFollow
- [Harmeet Obhrai](https://checkpointgtm.com/team/harmeet-obhrai.html): RevOps and GTM systems. Ex-Head of RevOps SellerX, LIQID, TrustYou, Palm
- [Esther Widmann](https://checkpointgtm.com/team/esther-widmann.html): CRM and process. Ariadne (Modell Aachen), re-green, trawa energy, Mercura, AppFollow
- [Contact](https://checkpointgtm.com/contact.html): Book a meeting
- [Berlin Office](https://checkpointgtm.com/locations/berlin.html): HubSpot Partners in Berlin
- [London](https://checkpointgtm.com/locations/london.html): GTM partners for London and UK B2B SaaS teams, served from Berlin (UK site: https://checkpointgtm.co.uk/)

## How We Work
Our engagement model: Discovery → Design → Build → Launch → Optimize. We embed as fractional RevOps or project-based teams. Strategy is tied to implementation every time: we don't deliver decks, we ship working systems.

## Engagement Models
- Project-based: fixed scope, defined timeline (€15K–€90K)
- CRM migration to HubSpot: from €15K, fixed scope
- AI roadmap, governance and implementation: €35K–€90K, 4–12 weeks (AI Readiness Assessment from €15K, 2 weeks)
- Retainer: ongoing monthly support (€6K–€25K/month)
- Fractional / Embedded: senior operators inside your team, from 10 hours a month up to 30 hours a week
- GEO: Sprint €4,950 fixed (4 weeks), then €3,500/month, month to month
- All prices excl. VAT; see https://checkpointgtm.com/pricing.html
- Workshop / Training: team enablement sessions

## Contact
- Email: info@checkpointgtm.com
- Location: Husemannstraße / Wörther Straße, 10435 Berlin (Prenzlauer Berg), Germany
- LinkedIn: https://www.linkedin.com/company/checkpoint-gtm

## Sitemap
- [Homepage](https://checkpointgtm.com/)
- [Services](https://checkpointgtm.com/services/index.html)
- [Case Studies](https://checkpointgtm.com/case-studies.html)
- [About](https://checkpointgtm.com/about.html)
- [Team](https://checkpointgtm.com/team.html)
- [Contact](https://checkpointgtm.com/contact.html)
- [Sitemap XML](https://checkpointgtm.com/sitemap.xml)